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What Are The Benefits Of Video Marketing?

If you’re unsure about using video marketing for your business, think again. Videos help to boost your online presence. Your search engine rankings will improve and you’ll get more traffic to your website.

1. Reach A Wider Audience

YouTube has over a billion users and people watch hundreds of millions of hours of videos on YouTube everyday. A web page that has a video on it is fifty times more likely to reach the first page of Google. And which online business doesn’t want to be on the first page of a Google search?

2. Improves Email Marketing

Most online marketers see an increase in their email open rates when they send out an email with the word ‘Video’ in the subject line. You can even embed your videos into the email without having to click away from the email.

3. Boosts Landing Pages

Videos are great for landing pages and businesses from all markets are seeing an increase in opt in rates when promoting with video. A short video can really grab the interest of your viewer to want to know more. They will want to opt into your list so that they can receive further information from you.

4. They Are Easy To Produce

When you start video marketing, it doesn’t require lots of high-tech kit. Most computers today can create videos as a standard feature. You can also use your smartphone to video yourself and upload directly to YouTube. If you don’t want to appear on camera you can turn a slide presentation from PowerPoint or Keynote into a video.

5. Videos Build A Relationship With Your Market

Video marketing helps to shows the human side of you and that you are a real person. Use videos to really connect with your audience and build a relationship with them. People find that watching videos helps increase their confidence when it comes to purchasing a product online.

6. Makes Complex Issues Easy To Follow

Videos demonstrate things in a better way than asking your customers to read reading through a lengthy instruction guide or tutorial. Videos demonstrate the “How To” to a viewer and help you to tell a story. When people watch a video they often don’t notice that they are being “sold” to.

7. People Enjoy Sharing Videos

People love videos and a good video can do wonders for your business. But don’t just place your videos on your website. Post them up to your social media pages and watch how many times they get shared. Think about what this can potentially do for your market reach?