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A Beginner’s Guide To Online Video Marketing

More entrepreneurs are making use of online video marketing to improve their website traffic, get more leads and to make more sales. It’s no secret that the vast majority of successful internet entrepreneurs use videos for marketing, sales, and communication. So how can you use online video marketing to boost your business?

See The Possibilities

Some entrepreneurs steer clear of online video marketing because they think that it’s too difficult. But when you take into consideration the potential that video can provide your business, it’s worth taking the time to learn more about it. Videos can be quite simple to create and you most likely have everything you need installed already on your computer.

It Doesn’t Have To Be Complicated

Online video marketing is best kept simple. A basic head and shoulders video, taken on a plain background in good lighting with clear audio can work wonders. Speak simply and be friendly. If you use text, use bullet points. This helps to make the video a better experience for the viewer and will lead to them wanting to know more.

Be yourself and try to relax. Try not to be nervous and don’t talk too fast. Be careful with using jokes because what you may think is funny, somebody else may think it’s the complete opposite.

Recognise Problems Then Offer Solutions

People will watch your video to find a solution to a problem that they have. When you start your video, the first few seconds are vital so begin with a statement that will grab their attention and keep them watching.

Talk about the problem and then explain how you can help solve it. Say why your service or product is just what they need and why they should buy it from you. Use testimonials or other facts, which demonstrate how your product is the best. Finally, at the end of the video, tell people what action they need to do next so that they can purchase the product from you.

Make Online Video Marketing Work For Your Business

Online video marketing is powerful for brand awareness, lead generation, and online engagement. Videos transform static, traditional online content into action-driven messages that project your message in a powerful, dramatic way.

Over 75% of business executives watch work related videos at least once more per week and 59% of executives state that if both text and video are available on a sales page, they prefer the video. If you’re not using online marketing videos as part of your marketing and traffic generation efforts, you’re missing out big time.