According to a leading company, by 2017, 67% of all consumer Internet traffic will be from video. Don’t believe this? A quick Google search on the rise of video in our daily lives will prove this point beyond any doubt.
If you are not using Video for your business marketing, you are missing out on huge opportunities.
The big question is “with the rise of video on the Internet, in a year or two, will you still read this text or will you like to watch it?”
We all know the common saying, “A photo is worth a 1000 words”.
But what isn’t common is, “A one minute video is worth 1.8 million words” – this is so as each seconds of video has 25 individual images”. Phew, That’s a lot of words.
So what does all this mean? Well, if video is the main way people rely for their entertainment needs now, it is soon going to become the main way they get their information too. Which means that businesses that do not include this in their marketing plan will have a marketing plan that is out-dated.
There is another huge benefit of having video on your website. Google and other search engines love it and favour it in their search result over written content. This makes it awesome for site ranking. So when someone searches for a product or service that you provide, you can be on the first page of the search result.
So now you’re probably wondering, “But isn’t it expensive to produce a video? Only the big boys with big bank accounts can do it. How is all this statistics and info going to help me and my business?”
This was a genuine concern a few years back.
But not now.
Now there is a number of “Do It Yourself” software available to help you make your own animation videos. With very little effort, anyone can create amazing whiteboard or cartoon animation videos.
If you are not keen to do it yourself, then there are also many companies now offer video production at an affordable price. In most cases, it is cheaper than designing your product or service brochure. The advantage of an explainer video compared to your brochure is that a prospect or customer can see and understand the benefits and functions of your product without even coming near the product. And unlike printed brochures, you can use your video for any number of times.
To conclude this, there is no doubt, all over the world, the use of videos for business marketing is on the rise at explosive rate. So don’t left behind.