Today we’re talking about how to turn you viewers into potential customers. Whether you’re doing a video on Instagram, Facebook, YouTube, how do you actually turn those viewers into people who want to potentially buy from you? This is really important and often a huge misstep because you’re creating great video content but then what are you doing with that audience? I’m going to show you my top three lead generation tactics in this video.
Tactic number one is a free consultation. When I started my business and I needed to get customers, I would offer free consultations, free 30 minute consultations. When you don’t have a team to help you create your videos or maybe you don’t have the time yet in your business to create pre-produced videos on YouTube, a great way to get started in building your business and your brand is using livestreaming.
Especially on Facebook because it’s the world’s biggest social media platform with the world’s biggest audience so you know you’re going to get reach there. All you need to do is teach something, share something of value, position yourself as the expert and at the end of your livestreams tell people, “Hey if you liked this information and you potentially want to work with me, I would love to offer you a free 15 minute consultation.
Here’s my phone number, here’s my contact information, get in touch and let’s get started.” That is the easiest way to turn your viewers into potential customers.
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Tactic number two is a freebie or an opt-in or a lead magnet. There’s so many different ways that you can say this or so many different names to call them. But all it is is some sort of download that gets people subscribed to your email list. Because your email list is your highest converting community of potential customers online, building your email list for an online business is the most vital step to actually generating profit.
How do you build your email list? It’s pretty simple and you will have already seen how I’ve done this increasingly with my videos over the years. At the end of most of my videos I will give you more value with some sort of a freebie, opt-in or lead magnet.
When you download it you get added to my email list and then every week I send out free content to my email list to continue to nurture that relationship. Then when I have I something to sell, I have this built in targeted audience of potential customers. It’s really that simple.
Tactic number three is quizzes. We’ve been doing this for years and it’s a great way to qualify your leads to make sure that they’re actually very much so ready and interested for whatever it is that you’re going to be offering as a paid offer.
What we did is we created a quiz about a valuable business-building topic that would lead people into a funnel that would eventually get them into a webinar to sell them our product which is our paid course. It’s a great way for people to get in the door and figure out, are they actually ready to start investing in Business Coaching or not?
And pre-qualify them before they go down the sales funnel. We use a tool called Surveymonkey.com This is becoming a much more popular tool to qualify your leads in the online space. You want to just get started out with this, you can try setting up a quiz on the platform and just send it out to your email list or post it on social media and it will help to pre-qualify your leads and every time someone takes the quiz they do get added to your email list as well so it’s a great list building tactic too.
Remember once you have these leads and you’re capturing leads in these different ways, it is your job and your responsibility to treat them with respect.
Don’t spam them – instead nurture their relationship, offer them free content and be of value and service to them. You don’t have these leads just to sell to them all the time. You’ll be ignored really quickly and treated as basically a spammer pretty quickly if all you’re doing is just selling. Treat your leads with the utmost respect.
Capturing leads. You can grab my 4 video series below, just click the link and sign up for it. If you like this article, hit the like button below, share it with your friends and be sure to subscribe. Thank you so much for listening. I hope this was helpful to you and I will see you in the next video.
Have you been thinking about using online marketing to grow your business but you’re not sure where to start and you’re scared of wasting time on the wrong steps? Let me be your guide and I’ll show you the right steps to getting more views, subscribers and leads for your business. Learn more at www.instantedge.co.uk