Imagine your stores full of customers – there’s no space for keeping a foot.
There’s no sale/discounts running in your stores – but your stores are just packed with customers. Isn’t it something you dream about? When you talk marketing, when you spend on advertising, when you put some stuff on sale, what you essentially aim for is – a jam-packed store and your sales staff finding it increasingly difficult to manage it all.
But, how many retail chains out there are actually living this dream?
Clearly, not many. So, where’s the problem lying?
As a training specialist, the one area where a lot of retail chains in India need improvement is – aligning the skills of their ground staff with that of their organizational objectives. The staff is clearly not adequately skilled.
Though major brands regularly conduct sales training for their staff, they just don’t seem to suffice. I’ve been to hundreds of stores and one thing that I see immensely lacking on part of sales staff is their passion for customer service, their attitude, and their lack of willingness to get into the shoes of their customers and make them feel important.
A large part of this problem can be solved with today’s advanced sales training programs for employees. I’m clearly not advocating spending money on fancy programs – but I’ve seen and worked with a couple of sales training companies that offer training solutions that go on to impact the business outcomes of their clients. One such training company wouldn’t give you standard, off-self training program – unless this is what you’re seeking out and will meet all your needs – the trainers would happily first figure out what your staff really needs to know about selling and building long-lasting and profitable relationships with your customers – and then would design the program accordingly.
Here’re 8 reasons advanced sales training programs for employees will work for your staff
- They’ll begin to see newer and better ways to connect with customers
- They’ll begin to communicate better
- They’ll begin to close more sales than ever
- More of your customers will become repeat customers
- Soon, they’ll become your brand advocates
- And they’ll also tell others about your stuff and service
- You won’t have to spend much on acquiring new customers
- Eventually, your sales and profiles will go up
Training programs, when designed to be interesting and interactive, tend to show impressive results – once the programs reach their end and participants go back to their places, their performance should be tracked by both the employer and the sales training companies – the findings can be used to build future training programs for employees.